[!Why do people use LinkedIn]- see peoples' profiles
Text Rich search vs text poor search¶
- text rich search- search the keywords
 
- text poor search- find the dark matter
- when the text rich search is exhausted
 
Dark matter¶
tons of people that are there and you can't find on LinkedIn
[!Why might someone have a typo on their LinkedIn profile?]- They spent ~1 min on their minimal profile - they created a LinkedIn to look at other people
They might use an abbreviation Senior -> snr, sr Manufacturing -> mfg Software -> sw
They could intentionally misspell it so that they don't get spammed - the hottest people are probably annoyed by always being asked
- tons of Google engineers that don't have a primary language- usually recruiters search for "Java developer"
 
[!The problem with just reaching out to the visible profiles]- - They're the hotness - low response rate - everyone else is reaching out to them
Searching for people vs job posting - job posting is like a trap - you want to catch a rabbit - a skunk, deer, raccoon might wander in - can't control what's ensnared
Iterative search¶
Example: finding a Cloud architect
- Search for Cloudand click on profiles
- Look for terms that are synonymous with Cloud- OpenShift
- OpenStack
- Azure
- EC2
 
- Use those terms and search for more profiles
- Look for terms- CloudWatch
- SQS
 
Implicit Search¶
- find everyone with SQSbut notAWSandEC2
Find programmers who use Java but don't mention Java on their profile
Strategic exclusion¶
- get rid of all languages (or the commonly used search term)- -Java, -Ruby, -JavaScript, ...
 
- Search for Java groups (implied experience)- get people
 
Search for a verb
separate the nouns and the words
Find female developers¶
- her,- she- recommendations
 
- women- women's groups
 
- most common female names
Finding expats¶
- used to live in UK, now living elsewhere- universities
- expat groups
 
Networking¶
- looking for a software engineer
- they work with QA, product
- reach out to them and network with them- not just networking with software engineers
 
Talent mapping¶
- over the next few months
- ??????
In a search
Created a LinkedIn account a day ago - will likely reach out to you
Five levels of talent mining¶
- ?
- Using LinkedIn to find people not on LinkedIn