[!Why do people use LinkedIn]- see peoples' profiles
Text Rich search vs text poor search¶
- text rich search
- search the keywords
- text poor search
- find the dark matter
- when the text rich search is exhausted
Dark matter¶
tons of people that are there and you can't find on LinkedIn
[!Why might someone have a typo on their LinkedIn profile?]- They spent ~1 min on their minimal profile - they created a LinkedIn to look at other people
They might use an abbreviation Senior -> snr, sr Manufacturing -> mfg Software -> sw
They could intentionally misspell it so that they don't get spammed - the hottest people are probably annoyed by always being asked
- tons of Google engineers that don't have a primary language
- usually recruiters search for "Java developer"
[!The problem with just reaching out to the visible profiles]- - They're the hotness - low response rate - everyone else is reaching out to them
Searching for people vs job posting - job posting is like a trap - you want to catch a rabbit - a skunk, deer, raccoon might wander in - can't control what's ensnared
Iterative search¶
Example: finding a Cloud architect
- Search for
Cloud
and click on profiles - Look for terms that are synonymous with
Cloud
- OpenShift
- OpenStack
- Azure
- EC2
- Use those terms and search for more profiles
- Look for terms
- CloudWatch
- SQS
Implicit Search¶
- find everyone with
SQS
but notAWS
andEC2
Find programmers who use Java but don't mention Java on their profile
Strategic exclusion¶
- get rid of all languages (or the commonly used search term)
- -Java, -Ruby, -JavaScript, ...
- Search for Java groups (implied experience)
- get people
Search for a verb
separate the nouns and the words
Find female developers¶
her
,she
- recommendations
women
- women's groups
- most common female names
Finding expats¶
- used to live in UK, now living elsewhere
- universities
- expat groups
Networking¶
- looking for a software engineer
- they work with QA, product
- reach out to them and network with them
- not just networking with software engineers
Talent mapping¶
- over the next few months
- ??????
In a search
Created a LinkedIn account a day ago - will likely reach out to you
Five levels of talent mining¶
- ?
- Using LinkedIn to find people not on LinkedIn